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Direct Marketing Effectiveness

SITUATION

Household services company was looking to reduce operational cost of phone ordering process.

ACTION

Analyzed customer acquisition process and identified key components and costs of process.  Re-engineered process to reduce cost and increase customer satisfaction.

RESULTS

Increased success rate 37%, Reduced call time 25%, Reduced follow-up calls 15%, Reduce cost to acquire customer 51%.

For More Information Contact

Brand Stimulant
Telephone: (773) 55 2GROW or (773) 552-4769
Email: info@BrandStimulant.com


 
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Last modified: 03/20/04
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