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Direct Marketing Effectiveness
SITUATIONHousehold services company was looking to reduce operational cost of phone ordering process. ACTIONAnalyzed customer acquisition process and identified key components and costs of process. Re-engineered process to reduce cost and increase customer satisfaction. RESULTSIncreased success rate 37%, Reduced call time 25%, Reduced follow-up calls 15%, Reduce cost to acquire customer 51%.
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