Increasing Profits

Increasing profitability case studies encompass innovation and creativity around the whole business...  More than just traditional marketing.

SITUATION

Regional consumer shredded cheese brand's current merchandising practices were increasingly less effective. The company was looking to profitably increase the effectiveness of its' trade promotions.

ACTION

Store level sales and merchandising analysis resulted in creation of database of merchandising effectiveness verses competition. Recommended counter-intuitive change in merchandising strategy.

RESULTS

Change in strategy increased market share by 10% in the first 3 months while reducing total merchandising costs by more than 8%.

SITUATION

Plastic resin manufacturer had experienced tremendous growth and a corresponding increase in out of spec inventory.

ACTION

Created database of inventory and its chemical/physical properties and matched it against production plan.

RESULTS

Reduced work in process inventory by more than $ 5 million in less than three months, reversing a 7 year trend.

SITUATION

Household service provider wanted to increase sales from existing customers.

ACTION

Created unique complimentary service to be done simultaneously with original service and created financial incentive for customer.

RESULTS

25% of all sales included cross sale, 12% increase in revenue per customer, 15% increase in profitability.

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Brand Stimulant
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