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Micro Marketing

SITUATION

Household service provider looking for low cost method of increasing sales and market share in highly competitive market.

ACTION

Through analysis of sales trends and consumer behavioral data identified corollary between purchase intent and an external environmental factor.  Created census block level direct marketing campaign targeted toward key lifecycle segments triggered with change in the environmental factor.

RESULTS

300% increased in sales.

For More Information Contact

Brand Stimulant
Telephone: (773) 55 2GROW or (773) 552-4769
Email: info@BrandStimulant.com


 
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Last modified: 03/20/04
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