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Tiered Marketing

SITUATION

Consumer Ingredient Brand was losing sales and profit opportunities through retail out of stocks and limited merchandising opportunities.

ACTION

Created marketing program to increase sales force attention, merchandising and consumer demand.

Created recipe book, historical themed recipe publicity campaign, item specific coupons, merchandising display pieces and merchandising incentive program.

RESULTS

Sales + 25%, Profits + 32% Merchandising + 37%

For More Information Contact

Brand Stimulant
Telephone: (773) 55 2GROW or (773) 552-4769
Email: info@BrandStimulant.com


 
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Last modified: 03/20/04
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